Alejandro Paul is a distinguished font designer and one of the founders of the Sudtipos project, the first Argentinean type foundry collective. He began his trajectory designing fonts and lettering for several top packaging agencies and his work has been featured in publications around the globe, including Communication Arts, Step, Creative Review, Print, Computer Arts, Visual, Creative Arts and Novum. He taught at the Universidad de Buenos Aires and as an art director, Ale was responsible for handling high-profile corporate brands such as Procter & Gamble and SC Johnson, among others.
Ale’s type feels very organic and hand-drawn making it very playful. Yet, it’s not overly ornate like script fonts tend to be. The clean lines make some of the typefaces look almost simplistic. The majority of his foundry has a lot of personality and although I have been seeing more and more of this style of typography, no one pulls it off better than Ale Paul.
Ale has also received three Certificates of Excellence at the Type Directors Club for the the fonts Burgues Script, Adios Script and Poem Script (unpublished).
